TwoSquaresTwoSquares
ContactFree Audit
ENBG
  1. Home
  2. Home
  3. Authors
  4. K Douglas
KD

K Douglas

Contributor

Contributor at TwoSquares.

2
Articles
6+
Years Experience
Get in Touch

Areas of Expertise

🎯Performance Marketing

  • •Channel strategy and budget allocation
  • •Full-funnel campaign structuring
  • •Offer and messaging alignment
  • •Performance audits and roadmaps

📣Paid Media

  • •Google Ads and PPC execution
  • •Meta Ads funnel build and testing
  • •Audience strategy and targeting
  • •Creative iteration and optimisation

🧪Conversion & CRO

  • •Landing page optimisation
  • •Offer and CTA testing
  • •Lead quality improvements
  • •Experiment design and learnings

📊Analytics & Measurement

  • •GA4 and reporting dashboards
  • •Attribution and tracking strategy
  • •Performance benchmarking
  • •Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

2articles
PPC Strategy23 January 202635 min read

The Quality Score Blueprint: How to Lower Costs and Dominate the Auction in 2026

Quality Score is the "secret sauce" of Google Ads. Learn how to master the three pillars of QS to achieve 10/10 scores, lower your CPCs, and ensure your ads beat the competition every time.

#Quality Score#Google Ads#PPC Optimization#CTR#Landing Page Experience
PPC Strategy19 January 202625 min read

Account Level Negative Keywords: The One List to Rule Them All

As automation takes over Google Ads, negative keyword lists have become your only true guardrails. Discover why account-level lists are the key to 2026 brand safety and how to build a global exclusion strategy.

#PPC Exclusions#Google Ads#Account Strategy#Performance Max#TwoSquares

Dominate your market. Own your growth.

Let's build measurable growth together.

Get Free Audit

Recognition & responsibility

Featured on Best in BritainGreen Web FoundationVerified green hostingTwoSquares is listed on the SME Climate HubThe Ethical Move logo in white with the values Honesty, Responsibility, Trust, Transparency, Integrity and Equity. Links to theethicalmove.orgTwoSquares has signed the Sustainable Creative CharterSustainable WebManifesto
TwoSquares

Full-service digital growth agency. SEO, PPC, paid social, GEO and web development for UK brands ready to scale.

ENBG

Ask AI about TwoSquares

ChatGPT
Perplexity
Grok
Claude
Gemini

Connect

[email protected]
SSL Secured
GDPR Compliant

Services

  • SEO
  • GEO
  • PPC
  • Paid Social
  • Email Marketing
  • Web Design & Dev
  • CRO
  • Strategy & Planning
  • Consultancy
  • Custom Solutions

Company

  • About Us
  • Our Brands
  • Blog
  • Contact
  • Case Studies
  • Careers
  • Templates

Audits

  • PPC Audit
  • SEO Audit
  • GEO Audit
  • Website Audit
  • Full Marketing Audit

Solutions

  • AI Search Growth System
  • Demand Generation & Lifecycle
  • Pay-Monthly Websites

Resources

  • Resources Hub
  • AI Readiness Toolkit
  • SEO Glossary
  • Free Tools

Industries

  • Hotels & Resorts
  • Property & Rentals
  • Restaurants & Bars
  • E‑commerce & DTC

© 2026 TwoSquares Limited (SC877356). All rights reserved.

Privacy PolicyTerms of ServiceCookie PolicySitemap

TWOSQUARES