K Douglas

Contributor

Contributor at TwoSquares.

Articles

Years Experience

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Areas of Expertise

🎯Performance Marketing

•Channel strategy and budget allocation
•Full-funnel campaign structuring
•Offer and messaging alignment
•Performance audits and roadmaps

📣Paid Media

•Google Ads and PPC execution
•Meta Ads funnel build and testing
•Audience strategy and targeting
•Creative iteration and optimisation

🧪Conversion & CRO

•Landing page optimisation
•Offer and CTA testing
•Lead quality improvements
•Experiment design and learnings

📊Analytics & Measurement

•GA4 and reporting dashboards
•Attribution and tracking strategy
•Performance benchmarking
•Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

2articles

PPC Strategy23 January 202635 min read

The Quality Score Blueprint: How to Lower Costs and Dominate the Auction in 2026

Quality Score is the "secret sauce" of Google Ads. Learn how to master the three pillars of QS to achieve 10/10 scores, lower your CPCs, and ensure your ads beat the competition every time.

#Quality Score#Google Ads#PPC Optimization#CTR#Landing Page Experience

PPC Strategy19 January 202625 min read

Account Level Negative Keywords: The One List to Rule Them All

As automation takes over Google Ads, negative keyword lists have become your only true guardrails. Discover why account-level lists are the key to 2026 brand safety and how to build a global exclusion strategy.

#PPC Exclusions#Google Ads#Account Strategy#Performance Max#TwoSquares