Managing Director & Performance Lead
Kiril Ivanov is a digital marketing specialist with experience managing local, national and international campaigns for businesses ranging from growing independent companies to major consumer brands. His background includes leading advertising automation work for Michael Kors and working on campaigns involving Canon, Dormeo, esure, DLG Group, Village Gym, Cameron House, Crerar Hotels, Cromlix Hotel, Harrison Fund and the Advertising Standards Authority. His experience spans paid search, paid social, advertising automation, SEO, conversion optimisation and wider digital strategy across hospitality, retail, financial services, professional services and other competitive sectors.
We reviewed ecommerce and operator insights on Meta Ads, Google Shopping, TikTok, Amazon Sponsored Products, Pinterest, email, SMS and product-page performance ...
A practical analysis of 24 selected responses from founders, operators and marketers on whether Google Search, LinkedIn Ads, Meta Ads or Local Services Ads driv...
A practical analysis of 23 selected SEO responses from founders, operators, marketers and SEO specialists, covering content refreshes, search intent, internal l...
An in-depth analysis of 46 active Google Ads accounts across agencies, founders, marketers, and business operators, detailing strategies for intent-led search, ...
A case study-led guide on how tattoo studios can use click-to-messenger Instagram Ads, organic post audits, and greeting templates to drive bookings at low CPL.
A case study-led guide on how tattoo websites, local SEO, and Google Maps ads can drive low-cost CPCs to keep artists calendars fully booked.
Crawlability, indexing, Core Web Vitals, structured data - some of these still move the needle. Others have become checkbox exercises. Here's how to tell the di...
Quality Score is one of the most misunderstood metrics in Google Ads. Here's what it really controls, what it doesn't, and where to focus your energy.
AI customer discovery is changing how brands get found, how search works, and why fewer clicks can still produce better leads.
Benchmarks are useful context, not operating instructions. Learn how to interpret CTR, CPC, CVR, and CPA benchmarks properly across Google Ads, Meta, and Linked...
HotelsSEO.com was built because generic marketing advice rarely fits how hotels actually win direct bookings. This is the thinking behind the launch.
We asked 77 business owners and senior leaders which marketing channel currently brings them the most customers. Their answers show a clear pattern: the best ch...
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