M Wratt

Contributor

Contributor at TwoSquares.

Articles

Years Experience

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Areas of Expertise

🎯Performance Marketing

•Channel strategy and budget allocation
•Full-funnel campaign structuring
•Offer and messaging alignment
•Performance audits and roadmaps

📣Paid Media

•Google Ads and PPC execution
•Meta Ads funnel build and testing
•Audience strategy and targeting
•Creative iteration and optimisation

🧪Conversion & CRO

•Landing page optimisation
•Offer and CTA testing
•Lead quality improvements
•Experiment design and learnings

📊Analytics & Measurement

•GA4 and reporting dashboards
•Attribution and tracking strategy
•Performance benchmarking
•Decision-focused insights

Methodology and Trust Frameworks

Our author content follows structured GEO governance, evidence standards, and quality controls so recommendations stay consistent and implementation-ready.

GEO Methodology

Delivery model and sprint operating framework.

GEO Governance

Quality controls, claim boundaries, and release governance.

GEO Proof Framework

Evidence design for trust, clarity, and decision support.

Published Articles

1article

PPC Strategy11 January 202635 min read

The AI Max Manifesto: Dominating Search in the Era of Agentic AI

AI Max for Search is no longer an experiment, it is the standard for 2026. Discover how to leverage Search Term Matching, Final URL Expansion, and Generative Text to outmanoeuvre the competition.

#AI Max#Google Ads#Search Strategy#Automation#PPC 2026