TwoSquares Insights
Guides, frameworks and case studies on SEO, paid media, and conversion that help UK teams grow measurable demand.
Latest Articles

SEO
Why UX, Content, and Search Are Collapsing Into One Discipline in 2026
A strategic explanation of why UX, content, and search can no longer be treated as separate disciplines. Learn how AI-driven discovery collapses the funnel and why experience now defines visibility.
Kiril Ivanov
2026-01-2122 min read

SEO
SXE in an AI-First SERP: Optimising for Satisfaction, Not Clicks
A practical guide to SXE (Search Experience Optimisation) in 2026. Learn why satisfaction now matters more than clicks, how AI systems infer experience quality, and how SEO, UX, and content converge.
Kiril Ivanov
2026-01-1920 min read