The process of enhancing existing data with third-party data to make it more useful and insightful.
Data enrichment is adding additional fields or context to a dataset - for example, turning a raw email address into a company domain, industry, location, and CRM profile. Enrichment improves segmentation, reporting, and automation because decisions are made on more complete information.
Browse related definitions in the same glossary category.
Data Normalisation
Organising database tables to reduce redundancy and improve data integrity through structured relationships.
Data Warehouse
A centralized repository of integrated data from one or more disparate sources, used for reporting and data analysis.
ETL / ELT
Extract, Transform, Load - processes for moving and transforming data between systems. ELT loads raw data first, then transforms.
Event-Driven Architecture
A design pattern where systems communicate through events, enabling loose coupling and real-time processing.
Multi-Tenant Architecture
A system design where a single instance serves multiple customers (tenants) with data isolation.
NoSQL Database
Non-relational databases designed for flexibility and scale, including document stores, key-value stores, and graph databases.
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