Enhanced search result containing extra information like ratings, FAQs, or event dates derived from schema markup.
Rich snippets (or structured data results) are enhanced search results that show extra information beyond the standard blue link and description. Examples include Star Ratings, Recipe Cook Times, Event Dates, and Product Prices.
You must implement Schema.org markup (JSON-LD) on your pages. This code explicitly tells Google "This is a recipe," "This takes 30 mins," "This has 500 calories."
Browse related definitions in the same glossary category.
AI Overviews
Google's AI‑generated answer modules that summarise information from multiple sources directly in the search results, often with links to cited pages.
Featured Review Snippet
A search result enhancement showing ratings and review summaries from structured data or trusted platforms.
Featured Snippet
A highlighted search result that appears above organic results. Provides a direct answer to user queries.
Hotel Knowledge Panel
A rich result in Google Search showing key hotel info, reviews, photos, and rates aggregated from various sources.
SERP Features
Enhanced elements in search results beyond the traditional blue links, such as featured snippets, local packs, AI Overviews, sitelinks and review stars.
Zero-Click Search
Search results that answer a query directly on the SERP without requiring a click to a website.
Understanding "Rich Snippet" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.