Enhanced elements in search results beyond the traditional blue links, such as featured snippets, local packs, AI Overviews, sitelinks and review stars.
SERP features are enhanced result formats (featured snippets, local packs, sitelinks, FAQs, video blocks, knowledge panels, and more). They can increase visibility, but they can also reduce clicks if the answer is fully shown in the SERP.
Browse related definitions in the same glossary category.
AI Overviews
Google's AI‑generated answer modules that summarise information from multiple sources directly in the search results, often with links to cited pages.
Featured Review Snippet
A search result enhancement showing ratings and review summaries from structured data or trusted platforms.
Featured Snippet
A highlighted search result that appears above organic results. Provides a direct answer to user queries.
Hotel Knowledge Panel
A rich result in Google Search showing key hotel info, reviews, photos, and rates aggregated from various sources.
Rich Snippet
Enhanced search result containing extra information like ratings, FAQs, or event dates derived from schema markup.
Zero-Click Search
Search results that answer a query directly on the SERP without requiring a click to a website.
Understanding "SERP Features" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.