Final URL UTM Consistency Audit
Audits enabled ad/keyword final URLs for missing UTM parameters and inconsistent tagging patterns.
Script Code
Low-effort QA script to catch attribution gaps and inconsistent campaign tagging before reporting quality drops.
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/**
* ==========================================================
* Final URL UTM Consistency Audit
* ==========================================================
* Description: Checks enabled final URLs for missing UTM
* parameters and inconsistent tagging.
*
* Copyright (c) 2026 TwoSquares. All Rights Reserved.
* Developed by Kiril Ivanov
*/
function main() {
var SPREADSHEET_URL = "";
var SHEET_NAME = "UTM Consistency Audit";
var REQUIRED_PARAMS = ["utm_source", "utm_medium", "utm_campaign"];
// ... preview shortened
}About This Script
Final URL UTM Consistency Audit scans enabled ads and keywords, then checks final URLs for required UTM parameters and consistent naming patterns. It helps reduce attribution blind spots and reporting noise.
The script outputs one row per unique URL with missing-parameter details, source counts, and examples of where each URL appears.
As with your other scripts, sheet handling is robust: blank URL auto-creates a spreadsheet, provided URL writes to existing file and creates the tab if missing.
Implementation Notes
- Set REQUIRED_PARAMS to your baseline tracking requirements.
- Leave SPREADSHEET_URL blank for auto-create, or supply an existing URL.
- Run after major campaign launches to validate tracking hygiene.
- Schedule weekly to keep attribution clean across teams.
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Final URL UTM Consistency Audit FAQs
Common setup, usage, and troubleshooting questions for this script.