Does low Quality Score always require pausing the keyword?

No. Start with relevance improvements first. Pause only if intent or economics remain weak after optimization.

Will this create a new spreadsheet if URL is blank?

Yes. It auto-creates a spreadsheet and logs the new URL in execution logs.

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Keyword Quality Score Risk Watchlist

Finds enabled keywords with low Quality Score and meaningful traffic to prioritize relevance and landing page fixes.

quality-scorekeywordsoptimization

Script Code

Practical weekly script to focus on low-Quality-Score keywords that are most likely hurting efficiency at scale.

Preview is public. Unlock full code with name and email.

/**
 * ==========================================================
 * Keyword Quality Score Risk Watchlist
 * ==========================================================
 * Description: Flags low-Quality-Score keywords with enough
 * traffic to justify optimization.
 *
 * Copyright (c) 2026 TwoSquares. All Rights Reserved.
 * Developed by Kiril Ivanov
 */
function main() {
  var SPREADSHEET_URL = "";
  var SHEET_NAME = "QS Risk Watchlist";
  var LOOKBACK_DAYS = 30;
  // ... preview shortened
}

About This Script

Keyword Quality Score Risk Watchlist identifies active keywords with poor Quality Score and significant impression/click volume. It helps teams prioritize improvements where expected CTR, ad relevance, and landing page experience are likely underperforming.

The script combines Quality Score with traffic and conversion context, so prioritization is based on business impact rather than score alone.

Spreadsheet output follows your standard workflow: blank URL auto-creates a file, while a provided URL writes into that file and creates the sheet tab if missing.

Implementation Notes

Set LOOKBACK_DAYS, MAX_QUALITY_SCORE, MIN_IMPRESSIONS, and MIN_CLICKS.
Run once manually to validate thresholds for your account size.
Prioritize top rows by impressions and cost impact for copy and LP updates.
Re-run weekly and track improvement in CTR/CVR and Quality Score.

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