Does this auto-exclude placements?

No. It outputs a review queue so you can verify relevance and avoid removing potentially valuable inventory.

Will this work for Search campaigns?

No. It targets placement performance relevant to Display/Video contexts.

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Placement Exclusion Candidate Finder

Finds expensive non-converting placements in Display/Video campaigns to support exclusion decisions.

displayvideoplacements

Script Code

Quick way to surface low-quality placements wasting budget in Display and Video traffic.

Preview is public. Unlock full code with name and email.

/**
 * ==========================================================
 * Placement Exclusion Candidate Finder
 * ==========================================================
 * Description: Flags costly non-converting placements for
 * Display/Video exclusion review.
 *
 * Copyright (c) 2026 TwoSquares. All Rights Reserved.
 * Developed by Kiril Ivanov
 */
function main() {
  var SPREADSHEET_URL = "";
  var SHEET_NAME = "Placement Candidates";
  var LOOKBACK_DAYS = 30;
  // ... preview shortened
}

About This Script

Placement Exclusion Candidate Finder scans automatic placements and flags domains/apps where spend is high and conversions are absent. It is useful for reducing waste in Display and Video campaigns.

The script uses practical click/cost thresholds and outputs a ranked exclusion candidate list for human review before action.

Spreadsheet behavior follows your rule: blank URL creates new file; provided URL writes to that file and creates tab if missing.

Implementation Notes

Set MIN_CLICKS and MIN_COST for your channel scale.
Run manually and review top placement candidates.
Apply exclusions carefully at campaign/account level after verification.
Schedule weekly for ongoing placement hygiene.

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