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Glossary Term
Security

GDPR Compliance

Adherence to the General Data Protection Regulation, the EU law governing data privacy and user rights.

Related Service: Custom Solutions

GDPR compliance: privacy by design

GDPR compliance means handling personal data lawfully, transparently, and securely. For marketing teams, this often intersects with consent (cookies and tracking), data retention, email marketing permissions, and vendor management.

Core principles

  • Lawful basis for processing (consent, contract, legitimate interest, etc.)
  • Data minimisation and purpose limitation
  • Security controls and access management

Practical steps

  • Use a compliant consent banner and respect choices in tagging.
  • Document vendors and data flows (DPAs, processing locations).
  • Limit access and keep audit logs for sensitive systems.

More Security terms

Browse related definitions in the same glossary category.

Previous Term

Data Residency

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Penetration Testing

Access Control

Systems and policies that determine who can access resources and what actions they can perform.

Audit Logs

Records of system events and user actions, essential for security monitoring, debugging, and compliance.

Data Residency

Requirements specifying where data must be physically stored, often driven by regulatory compliance.

Penetration Testing

Authorised simulated attacks on systems to identify security vulnerabilities before malicious actors do.

Rate Limiting

A strategy for limiting network traffic. It puts a cap on how often someone can repeat an action within a certain timeframe.

Role-Based Access Control (RBAC)

A security model that assigns permissions to roles rather than individual users, simplifying access management.

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