Campaign Budget Limited Monitor
Surfaces enabled Search campaigns losing impression share due to budget, with optional sheet output and alerting.
Script Code
High-ROI daily monitor for campaigns constrained by budget before lead volume is impacted.
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/**
* ==========================================================
* Campaign Budget Limited Monitor
* ==========================================================
* Description: Finds Search campaigns losing impression share
* due to budget and writes a ranked monitor table.
*
* Copyright (c) 2026 TwoSquares. All Rights Reserved.
* Developed by Kiril Ivanov
*/
function main() {
var SPREADSHEET_URL = "";
var SHEET_NAME = "Budget Limited Monitor";
var LOOKBACK_DAYS = 7;
// ... preview shortened
}About This Script
Campaign Budget Limited Monitor identifies active Search campaigns where budget constraints are reducing impression share. It helps teams react quickly to underfunded campaigns that are blocking incremental traffic and conversions.
The script focuses on campaigns with meaningful spend/impressions and ranks them by estimated impact. This gives you a practical action queue instead of a generic budget report.
Output can be written to Google Sheets for reporting workflows. If spreadsheet URL is blank, a new file is created automatically. If URL is provided, it writes to that spreadsheet and creates the tab when needed.
Implementation Notes
- Set SPREADSHEET_URL blank for auto-create or provide an existing sheet URL.
- Tune MIN_IMPRESSIONS and MIN_BUDGET_LOST_IS_PERCENT for account scale.
- Run once manually to validate output and account-specific field availability.
- Schedule daily and review top impacted campaigns for budget reallocation.
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Campaign Budget Limited Monitor FAQs
Common setup, usage, and troubleshooting questions for this script.