An anchor link (often called a jump link) sends users to a specific section of a page rather than the top. You see them most often in tables of contents (like "Skip to section") or long guides. The URL changes to include a hash fragment, likeexample.com/page#section-id.
id attribute to the target element (e.g., <h2 id="pricing">).<a href="#pricing">).scroll-margin-top in CSS to fix this).Anchor links are a simple, high-impact way to make long content more consumable and "skimmable" for both humans and bots.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Interlinking Strategy
A deliberate plan for connecting related pages internally to strengthen topical clusters and SEO authority.
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