Links placed at the bottom of a website, often for secondary navigation or legal pages.
Footer links are site-wide links placed in the footer. They help users find key pages (contact, services, policies) and help search engines discover important sections. However, they should be used thoughtfully - overloading footers with keyword-heavy links can be a spam signal and can harm UX.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Interlinking Strategy
A deliberate plan for connecting related pages internally to strengthen topical clusters and SEO authority.
Understanding "Footer Links" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.