A deliberate plan for connecting related pages internally to strengthen topical clusters and SEO authority.
An interlinking strategy is the deliberate plan for how pages link to each other. It improves crawl discovery, clarifies topical relationships, and pushes authority toward priority pages. It also helps users move through research → comparison → conversion without dead ends.
The best interlinking strategies are built on real journeys: what people need next, not just what you want to rank.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Understanding "Interlinking Strategy" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.