Links between pages on the same website that help users navigate and help search engines understand site structure and priority content.
Internal links connect pages on your own site. They help search engines discover content, understand site structure, and interpret which pages matter most. They also guide users through decision-making by offering the “next best step”.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Understanding "Internal Linking" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.