A brief summary of a page's content that appears in search results. Should be compelling and include target keywords.
A meta description is a short summary that can appear under your page title in search results. It’s not a direct ranking factor, but it strongly influences click-through rate by reducing uncertainty and clarifying what the user will get after clicking.
Search engines sometimes rewrite descriptions - but a strong description still helps, and often becomes the fallback snippet.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Understanding "Meta Description" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.