HTML elements that describe a page's metadata such as title, description, and robots instructions.
Meta tags are pieces of information in the HTML <head> that help browsers, search engines, and social platforms understand a page. The most important are the title tag, meta description, robots directives, canonical links, and Open Graph/Twitter tags for sharing.
Meta tags won’t save weak pages - but they can significantly increase clicks and reduce technical confusion when the content is strong.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
Understanding "Meta Tags" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.