The HTML element that specifies the title of a web page. Appears as the clickable headline in search results.
The title tag is the main clickable headline shown in search results. It strongly influences click-through rate and helps search engines understand page topic and intent. Great titles balance clarity, relevance, and differentiation - especially on competitive queries.
Titles won’t compensate for weak content, but they can materially increase qualified clicks when the page is strong.
Browse related definitions in the same glossary category.
Alt Text
Alternative text that describes an image. Important for accessibility and helps search engines understand image content.
Anchor Link
A link that jumps to a specific section of the same page, improving navigation and UX for long pages.
Breadcrumbs
A navigational aid that shows users their location within a website hierarchy and helps search engines understand structure.
Deep Link
A hyperlink that points to a specific internal page (like a room type or offer) rather than the homepage.
Footer Links
Links placed at the bottom of a website, often for secondary navigation or legal pages.
Heading Tags
HTML tags (H1-H6) used to structure content. H1 is the main title, with H2-H6 for subheadings.
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