An incoming link from another website to your site. High-quality backlinks are a major ranking factor.
A backlink is a link from another website to your website. Backlinks act like citations: they help search engines estimate credibility and discoverability. Not all links are equal - relevance, trust, placement, and intent matter more than raw quantity.
Browse related definitions in the same glossary category.
Anchor Text
The clickable text in a hyperlink. Using descriptive anchor text helps search engines understand the linked page's content.
Backlink Profile
The collection of all inbound links pointing to a website. A healthy profile has diverse, high-quality sources.
Disavow File
A file submitted to Google to ignore specific backlinks considered harmful or spammy.
External Link
A hyperlink pointing from your website to another domain. Adds credibility when linking to authoritative sources.
Link Building
The process of acquiring backlinks from other websites. A core component of off-page SEO.
Link Detox
The process of identifying and disavowing toxic or spammy backlinks that could harm a website's ranking or incur a Google penalty.
Understanding "Backlink" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.