The process of acquiring backlinks from other websites. A core component of off-page SEO.
Link building is the practice of acquiring hyperlinks from other websites to your own. Google treats these links like "votes" of confidence. The more high-quality votes you have, the higher you rank.
One link from The New York Times is worth more than 10,000 links from "MyFreeSeoDirectory.com."
Browse related definitions in the same glossary category.
Anchor Text
The clickable text in a hyperlink. Using descriptive anchor text helps search engines understand the linked page's content.
Backlink
An incoming link from another website to your site. High-quality backlinks are a major ranking factor.
Backlink Profile
The collection of all inbound links pointing to a website. A healthy profile has diverse, high-quality sources.
Disavow File
A file submitted to Google to ignore specific backlinks considered harmful or spammy.
External Link
A hyperlink pointing from your website to another domain. Adds credibility when linking to authoritative sources.
Link Detox
The process of identifying and disavowing toxic or spammy backlinks that could harm a website's ranking or incur a Google penalty.
Understanding "Link Building" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.