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9 Terms

Link Building Glossary

Link acquisition strategies, backlink analysis, and off-page SEO tactics.

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Anchor Text

The clickable text in a hyperlink. Using descriptive anchor text helps search engines understand the linked page's content.

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Backlink

An incoming link from another website to your site. High-quality backlinks are a major ranking factor.

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Backlink Profile

The collection of all inbound links pointing to a website. A healthy profile has diverse, high-quality sources.

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Disavow File

A file submitted to Google to ignore specific backlinks considered harmful or spammy.

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External Link

A hyperlink pointing from your website to another domain. Adds credibility when linking to authoritative sources.

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Link Building

The process of acquiring backlinks from other websites. A core component of off-page SEO.

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Link Detox

The process of identifying and disavowing toxic or spammy backlinks that could harm a website's ranking or incur a Google penalty.

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Link Equity

The value and authority passed from one page to another through a hyperlink. Also known as 'link juice', it is a key factor in ranking.

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Nofollow Link

A link with a rel="nofollow" attribute that tells search engines not to pass authority. Used for paid or untrusted links.

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