A link with a rel="nofollow" attribute that tells search engines not to pass authority. Used for paid or untrusted links.
A nofollow link is a link marked to indicate that it shouldn’t pass ranking credit in the same way as a standard followed link. Nofollow is common in comments, sponsored placements, user-generated content, and some social platforms. It’s mainly a signal about trust - not a guarantee that search engines will ignore the link entirely.
Focus on earning links and mentions from credible sources; don’t chase “dofollow-only” at the expense of relevance and real users.
Browse related definitions in the same glossary category.
Anchor Text
The clickable text in a hyperlink. Using descriptive anchor text helps search engines understand the linked page's content.
Backlink
An incoming link from another website to your site. High-quality backlinks are a major ranking factor.
Backlink Profile
The collection of all inbound links pointing to a website. A healthy profile has diverse, high-quality sources.
Disavow File
A file submitted to Google to ignore specific backlinks considered harmful or spammy.
External Link
A hyperlink pointing from your website to another domain. Adds credibility when linking to authoritative sources.
Link Building
The process of acquiring backlinks from other websites. A core component of off-page SEO.
Understanding "Nofollow Link" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.