The value and authority passed from one page to another through a hyperlink. Also known as 'link juice', it is a key factor in ranking.
Link equity is the value or "authority" passed from one page to another through a link. If a high-authority page (Domain Authority 90) links to you, it passes a lot of equity. If a new blog (DA 10) links to you, it passes a little.
rel="nofollow" tells Google not to count the vote.Browse related definitions in the same glossary category.
Anchor Text
The clickable text in a hyperlink. Using descriptive anchor text helps search engines understand the linked page's content.
Backlink
An incoming link from another website to your site. High-quality backlinks are a major ranking factor.
Backlink Profile
The collection of all inbound links pointing to a website. A healthy profile has diverse, high-quality sources.
Disavow File
A file submitted to Google to ignore specific backlinks considered harmful or spammy.
External Link
A hyperlink pointing from your website to another domain. Adds credibility when linking to authoritative sources.
Link Building
The process of acquiring backlinks from other websites. A core component of off-page SEO.
Understanding "Link Equity" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.