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11 Terms

Local SEO Glossary

Local search optimization including Google Business Profile, citations, and local pack ranking.

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Geo-Targeting

Delivering content or ads based on a user's geographic location.

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Google Business Profile

Free listing that appears in Google Maps and local search results. Essential for local SEO.

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Guest Reviews

User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.

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Hyperlocal SEO

Optimising content and signals to target users searching within a very small geographic area, like a city block.

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Local Entity

A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.

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Local Pack

The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.

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Local SEO

Optimising your online presence to rank in local search results and map listings, using signals like Google Business Profile, citations, reviews and location-relevant pages.

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Location Authority

The perceived credibility and prominence of a local business entity, built through reviews, citations, and engagement.

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NAP

Name, Address, Phone number. Consistency across all online listings is crucial for local SEO.

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Reputation Management

Monitoring and improving how a hotel is perceived online, including reviews and social sentiment.

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Zoning

Segmenting SEO or paid campaigns geographically to target specific regions or audiences.

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