Monitoring and improving how a hotel is perceived online, including reviews and social sentiment.
Online Reputation Management (ORM) is the practice of monitoring and influencing how your brand is perceived online. It involves tracking mentions, generating positive reviews, and suppressing negative search results.
Google uses "Sentiment Analysis" as a ranking signal. If the first page of Google for your brand name is full of 1-star reviews and "scam" warnings, your click-through rate (CTR) and conversions will tank.
Browse related definitions in the same glossary category.
Geo-Targeting
Delivering content or ads based on a user's geographic location.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Entity
A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
Local Pack
The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
Understanding "Reputation Management" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.