A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
In Local SEO, a business is treated as a "Local Entity." This means Google connects your brand name not just to what you do, butwhere you are.
Consistency is key. Your Name, Address, and Phone Number (NAP) must be identical across your website, Google Business Profile, Apple Maps, and Yelp.
Browse related definitions in the same glossary category.
Geo-Targeting
Delivering content or ads based on a user's geographic location.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Pack
The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
Local SEO
Optimising your online presence to rank in local search results and map listings, using signals like Google Business Profile, citations, reviews and location-relevant pages.
Understanding "Local Entity" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.