The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
The local pack is the map section that appears for location-based searches (e.g. “marketing agency Edinburgh”). It usually shows a map and three local listings. Visibility here is often more valuable than standard organic rankings because it drives calls, directions, and high-intent visits.
Browse related definitions in the same glossary category.
Geo-Targeting
Delivering content or ads based on a user's geographic location.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Entity
A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
Local SEO
Optimising your online presence to rank in local search results and map listings, using signals like Google Business Profile, citations, reviews and location-relevant pages.
Understanding "Local Pack" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.