Geo-targeting is tailoring ads, content, or offers based on a user’s location (country, region, city, radius). It’s useful when demand, pricing, or availability differs by geography - and it helps avoid wasted spend in areas you can’t serve.
Browse related definitions in the same glossary category.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Entity
A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
Local Pack
The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
Local SEO
Optimising your online presence to rank in local search results and map listings, using signals like Google Business Profile, citations, reviews and location-relevant pages.
Understanding "Geo-Targeting" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.