Name, Address, Phone number. Consistency across all online listings is crucial for local SEO.
NAP stands for Name, Address, and Phone number. Consistent NAP details across your website, Google Business Profile, and directories help search engines verify your business as a real local entity. Inconsistent NAP creates confusion and can harm map pack visibility.
If you move location or change phone numbers, update citations systematically - old listings can persist for years.
Browse related definitions in the same glossary category.
Geo-Targeting
Delivering content or ads based on a user's geographic location.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Entity
A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
Local Pack
The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
Understanding "NAP" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.