The perceived credibility and prominence of a local business entity, built through reviews, citations, and engagement.
Location authority is how strongly search engines associate your business with a specific geographic area. It’s built through consistent entity signals (addresses, service areas), citations, local links/mentions, and real-world prominence (reviews and engagement).
Location authority compounds: the clearer and more consistent your local signals are, the easier it is to earn visibility in both the map pack and organic results.
Browse related definitions in the same glossary category.
Geo-Targeting
Delivering content or ads based on a user's geographic location.
Google Business Profile
Free listing that appears in Google Maps and local search results. Essential for local SEO.
Guest Reviews
User-generated feedback and ratings on sites like Google, Booking.com, or TripAdvisor. Strong SEO and conversion signals.
Hyperlocal SEO
Optimising content and signals to target users searching within a very small geographic area, like a city block.
Local Entity
A specific physical business location (such as an individual hotel or resort) understood as an entity, with its own name, address, phone and attributes.
Local Pack
The map and three business listings that appear for local searches. Highly visible and valuable for local businesses.
Understanding "Location Authority" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.