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Home/Resources/Glossary/CSS (Cascading Style Sheets)
Glossary Term
Technical

CSS (Cascading Style Sheets)

The code language used to control the look and layout of HTML pages.

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CSS: how websites are styled

CSS (Cascading Style Sheets) controls how HTML looks - layout, colours, spacing, typography, responsiveness, and animations. In practice, CSS affects far more than aesthetics: it impacts usability, accessibility, performance, and conversion on mobile.

Why CSS matters for marketing

  • Responsive layouts prevent “mobile friction” that kills conversion.
  • Readable typography and contrast improve engagement and accessibility.
  • Good performance (lean CSS) supports Core Web Vitals.

Common pitfalls

  • Large unused CSS bundles slowing down first render.
  • Layouts that break on smaller screens (buttons below the fold, overlapping elements).
  • Insufficient contrast and tiny tap targets on mobile.

More Technical terms

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Algorithm

A complex system used by search engines to retrieve data and deliver results for a query. Google uses multiple algorithms to rank websites.

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Changes made to a search engine's ranking algorithms that can impact website visibility and traffic.

AMP (Accelerated Mobile Pages)

A framework that enables ultra-fast loading of mobile pages by simplifying HTML and limiting scripts.

API Quotas

Hard limits on total API usage over a billing period, often tied to pricing tiers.

API Rate Limits

Restrictions on how many API requests can be made within a time period, requiring throttling and retry logic.

Broken Link

A hyperlink that no longer works because the destination page has been deleted or moved. Damages UX and SEO value.

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