A clearly defined person, place, organisation or concept that search engines can understand and connect across the web (for example, a specific business, brand or neighbourhood).
An entity is a "thing" (person, place, company, concept) that search engines understand as a distinct object, rather than just a keyword. Google's Knowledge Graph is essentially a giant map connecting billions of these entities.
Search engines now try to match the meaning behind a query, not just the string of text. If you search for "CEO of Tesla," Google knows the entity "Elon Musk" is the answer without needing a page that explicitly repeats the phrase "CEO of Tesla" 50 times.
Browse related definitions in the same glossary category.
Entity Linking
Connecting text or content to recognised entities in databases like Wikidata or the Knowledge Graph.
Entity Salience
The prominence or importance of an entity within content, used by search engines to understand topic focus.
Knowledge Graph
A structured database used by search engines to store and connect entities and their attributes, powering rich results and answer experiences.
Related GEO services, audits, and frameworks that operationalise Entity in commercial execution.
Understanding "Entity" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.