Connecting text or content to recognised entities in databases like Wikidata or the Knowledge Graph.
Entity linking is the Natural Language Processing (NLP) task of identifying a named entity in text and disambiguating it to a specific entry in a knowledge base (like Wikipedia or Google's Knowledge Graph).
If a sentence says "Paris is hot," entity linking determines whether "Paris" refers to the capital of France or Paris Hilton. It uses context cues (like "weather," "France," "hotel," "celebrity") to make the connection.
Browse related definitions in the same glossary category.
Entity
A clearly defined person, place, organisation or concept that search engines can understand and connect across the web (for example, a specific business, brand or neighbourhood).
Entity Salience
The prominence or importance of an entity within content, used by search engines to understand topic focus.
Knowledge Graph
A structured database used by search engines to store and connect entities and their attributes, powering rich results and answer experiences.
Related GEO services, audits, and frameworks that operationalise Entity Linking in commercial execution.
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