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Glossary Term
Technical

FAQ Schema

Structured data that marks up question‑and‑answer content so search engines can show FAQs directly in search results where eligible.

Related Service: SEO Services

FAQ schema: eligible for rich results

FAQ schema is structured data that marks up question-and-answer content so search engines can understand it precisely. When supported, it can create richer search snippets and improve click-through rate by surfacing useful answers directly in the SERP.

When to use it

  • On pages with genuine FAQs that reflect user intent and reduce uncertainty.
  • Where answers are concise, accurate, and consistent with on-page visible content.
  • To support commercial pages (services, product, booking) with objections and clarifications.

Best practices

  • Only mark up content that is visible on the page.
  • Avoid “keyword stuffing” questions that don’t reflect real queries.
  • Keep answers clear and specific; use internal links for deeper detail.

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