A relational database stores data in tables with defined relationships. It excels at consistency, transactions, and complex queries that join multiple datasets. For analytics and marketing systems, relational databases are often used for CRM data, bookings, and structured reporting.
Browse related definitions in the same glossary category.
Data Enrichment
The process of enhancing existing data with third-party data to make it more useful and insightful.
Data Normalisation
Organising database tables to reduce redundancy and improve data integrity through structured relationships.
Data Warehouse
A centralized repository of integrated data from one or more disparate sources, used for reporting and data analysis.
ETL / ELT
Extract, Transform, Load - processes for moving and transforming data between systems. ELT loads raw data first, then transforms.
Event-Driven Architecture
A design pattern where systems communicate through events, enabling loose coupling and real-time processing.
Multi-Tenant Architecture
A system design where a single instance serves multiple customers (tenants) with data isolation.
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