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Glossary Term
Development

Technical Debt

The accumulated cost of shortcuts or suboptimal technical decisions that require future work to address.

Related Service: Web Development

Technical Debt: The Cost of Shortcuts

Technical debt is the implied cost of additional rework caused by choosing an easy (limited) solution now instead of a better approach that would take longer. Like financial debt, if you don't pay it off (refactor), the interest (bugs, slow development) accumulates.

Impact on Marketing

High technical debt means marketing requests ("Can we change the banner?") take weeks instead of hours because the codebase is fragile. It also leads to slow page speeds and frequent downtime.

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