When multiple pages compete for the same keyword, confusing search engines and weakening rankings.
Keyword cannibalisation happens when multiple pages target the same query or intent, causing search engines to alternate which page ranks. This can dilute authority, confuse indexing signals, and lead to unstable rankings - especially when pages are very similar.
Cannibalisation is usually a site architecture problem, not a “keyword” problem.
Browse related definitions in the same glossary category.
Brand Queries
Searches that include a hotel's brand name or branded variations (for example, 'Hotel Aurora Edinburgh'). Often a key indicator of marketing demand.
Long-Tail Keywords
Longer, more specific keyword phrases. Usually have lower search volume but higher conversion rates.
Transactional Keyword
A keyword showing high purchase intent, such as 'book hotel in Glasgow' or 'spa package deal'.
Understanding "Keyword Cannibalisation" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.