Longer, more specific keyword phrases. Usually have lower search volume but higher conversion rates.
Long-tail keywords are longer, more specific queries. Individually they have lower search volume, but they often carry clearer intent and convert better (e.g. “hotel PPC agency for Google Hotel Ads” vs “PPC agency”).
Browse related definitions in the same glossary category.
Brand Queries
Searches that include a hotel's brand name or branded variations (for example, 'Hotel Aurora Edinburgh'). Often a key indicator of marketing demand.
Keyword Cannibalisation
When multiple pages compete for the same keyword, confusing search engines and weakening rankings.
Transactional Keyword
A keyword showing high purchase intent, such as 'book hotel in Glasgow' or 'spa package deal'.
Understanding "Long-Tail Keywords" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.