A keyword showing high purchase intent, such as 'book hotel in Glasgow' or 'spa package deal'.
Transactional keywords indicate the user is ready to take action - book, buy, enquire, or get a quote. They typically include modifiers like “price”, “book”, “near me”, “buy”, “deal”, or specific products/services. These keywords are high value but often more competitive.
Browse related definitions in the same glossary category.
Brand Queries
Searches that include a hotel's brand name or branded variations (for example, 'Hotel Aurora Edinburgh'). Often a key indicator of marketing demand.
Keyword Cannibalisation
When multiple pages compete for the same keyword, confusing search engines and weakening rankings.
Long-Tail Keywords
Longer, more specific keyword phrases. Usually have lower search volume but higher conversion rates.
Understanding "Transactional Keyword" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.