A method of forwarding users and search engines from one URL to another, commonly used after page migrations.
A redirect forwards requests from one URL to another. Redirects are essential for site changes (migrations, URL updates, consolidated pages) and help preserve SEO equity when done correctly.
Redirects should be simple, fast, and accurate - and should map to the closest equivalent page, not a generic homepage.
Browse related definitions in the same glossary category.
Algorithm
A complex system used by search engines to retrieve data and deliver results for a query. Google uses multiple algorithms to rank websites.
Algorithm Update
Changes made to a search engine's ranking algorithms that can impact website visibility and traffic.
AMP (Accelerated Mobile Pages)
A framework that enables ultra-fast loading of mobile pages by simplifying HTML and limiting scripts.
API Quotas
Hard limits on total API usage over a billing period, often tied to pricing tiers.
API Rate Limits
Restrictions on how many API requests can be made within a time period, requiring throttling and retry logic.
Broken Link
A hyperlink that no longer works because the destination page has been deleted or moved. Damages UX and SEO value.
Understanding "Redirect" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.