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Glossary Term
Technical

Technical SEO Audit

A systematic review of a website's technical health - including crawlability, indexing, performance, and structured data.

Related Service: SEO Services

Technical SEO Audit: The Health Check

A technical SEO audit checks the infrastructure of your website to ensure search engines can crawl, index, and rank your pages. It's not about keywords or content quality; it's about the pipes and wires.

Core checks

  • Crawlability: Can Google access your pages? (Robots.txt, Sitemap, Status Codes).
  • Indexability: Are you inadvertently telling Google not to index pages? (Noindex tags, Canonical loops).
  • Speed: Core Web Vitals (LCP, CLS, INP).

More Technical terms

Browse related definitions in the same glossary category.

Previous Term

Structured Data

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URL Structure

Algorithm

A complex system used by search engines to retrieve data and deliver results for a query. Google uses multiple algorithms to rank websites.

Algorithm Update

Changes made to a search engine's ranking algorithms that can impact website visibility and traffic.

AMP (Accelerated Mobile Pages)

A framework that enables ultra-fast loading of mobile pages by simplifying HTML and limiting scripts.

API Quotas

Hard limits on total API usage over a billing period, often tied to pricing tiers.

API Rate Limits

Restrictions on how many API requests can be made within a time period, requiring throttling and retry logic.

Broken Link

A hyperlink that no longer works because the destination page has been deleted or moved. Damages UX and SEO value.

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Related Resources

SEO ServicesHotel SEO ServicesAI in SEO and PPC: What's Actually ChangingChatGPT Search Optimisation ServiceBing Copilot Optimisation ServiceTechnical SEO

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