Machine-readable code (often JSON-LD) providing additional context about content, enabling enhanced search results.
Structured data is information formatted so search engines can reliably interpret it - typically using schema.org via JSON-LD. It helps systems understand entities and page types, and can enable rich results, improved indexing clarity, and better reuse in AI-driven experiences.
Use structured data to clarify, not to manipulate: it should reflect what’s actually on the page.
Browse related definitions in the same glossary category.
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Broken Link
A hyperlink that no longer works because the destination page has been deleted or moved. Damages UX and SEO value.
Understanding "Structured Data" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.