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15 Terms

AI & LLM Glossary

Artificial intelligence, large language models, and AI-powered marketing tools.

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AI Grounding

Techniques to anchor AI outputs in verified sources and facts, reducing hallucinations and improving reliability.

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AI Hallucination

A phenomenon where a large language model generates false or illogical information but presents it as fact.

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Citation Confidence

A measure of how accurately an AI model attributes information to its original source.

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Content Provenance (C2PA)

Technical standards for verifying the origin and authenticity of digital content, increasingly important for AI-generated media.

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Embeddings

Numerical representations of text, images, or other data that capture semantic meaning, enabling similarity search and machine learning.

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Fine-Tuning

Adapting a pre-trained AI model to a specific task or domain by training it on additional specialised data.

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Large Language Model (LLM)

A type of AI model trained on vast text data to understand and generate human-like language, powering chatbots, content tools, and search features.

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Latency Budget

The maximum acceptable response time for an AI system or API call, critical for user experience in real-time applications.

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Model Drift

Gradual degradation in AI model performance over time as real-world data patterns change from the original training data.

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Prompt Engineering

The practice of crafting effective prompts to guide AI models toward desired outputs, a key skill for working with LLMs.

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Retrieval-Augmented Generation (RAG)

An AI architecture that combines retrieval of relevant documents with language generation, improving accuracy and grounding responses in real data.

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Semantic Chunking

Breaking content into meaningful segments based on context rather than arbitrary length, improving AI retrieval and understanding.

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Token Cost

The pricing model for LLM APIs based on the number of tokens (text units) processed in inputs and outputs.

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Tool Calling

An LLM capability to invoke external functions or APIs during generation, enabling AI agents to take actions and access real-time data.

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Vector Database

A database optimised for storing and querying high-dimensional vectors (embeddings), enabling semantic search and AI applications.

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