Automated messaging tool used to assist users, answer questions, or guide them through booking.
A chatbot is an automated conversational interface that helps users find information, solve problems, or take actions. Modern chatbots can answer FAQs, route to a human, capture leads, and guide users through decision-making - especially when paired with good knowledge base content.
Browse related definitions in the same glossary category.
A/B Testing
Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.
Above the Fold
The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.
Accessibility
Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.
Adaptive Design
A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.
Call to Action (CTA)
A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.
Click Map
A visual representation of where users click on a website, typically shown as a heatmap overlay.
Understanding "Chatbot" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.