Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.
Accessibility means designing and building websites so people with disabilities can use them - including users who rely on screen readers, keyboard navigation, captions, or higher contrast. Accessibility isn’t just compliance; it tends to improve clarity, usability, and conversion for everyone.
Improving accessibility usually improves content structure and usability - the same changes that typically improve engagement and organic performance.
Browse related definitions in the same glossary category.
A/B Testing
Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.
Above the Fold
The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.
Adaptive Design
A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.
Call to Action (CTA)
A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.
Chatbot
Automated messaging tool used to assist users, answer questions, or guide them through booking.
Click Map
A visual representation of where users click on a website, typically shown as a heatmap overlay.
Understanding "Accessibility" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.