The percentage of times a keyword appears on a page. Overuse can be seen as spam; aim for natural usage.
Keyword density is the percentage of times a keyword appears in a piece of content. Historically it was used as a crude optimisation metric, but modern search engines are far more semantic. Over-optimising for density can reduce readability and increase spam risk.
If you write clearly for the user and cover the topic thoroughly, keyword usage will be naturally sufficient.
Browse related definitions in the same glossary category.
Breadth of Content
The range of topics covered by a site within its niche. A broad, interlinked content base improves topical authority.
Cluster Content
A content model that connects related pages around a central 'pillar' topic to build topical authority.
Content Decay
The gradual loss of organic traffic as content becomes outdated or overtaken by competitors.
Content Gap
A topic or keyword competitors rank for but your site does not, representing an opportunity for new content.
Content Strategy
A plan for what content to create, who it is for, and how it supports business goals across the funnel (research, comparison, conversion, and retention).
Duplicate Content
Identical or very similar content appearing on multiple URLs. Can confuse search engines and dilute ranking signals.
Understanding "Keyword Density" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.