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Glossary Term
Technical

Page Speed

How quickly a web page loads. A critical ranking factor and user experience metric.

Related Service: SEO Services

Page speed: conversion and SEO fundamentals

Page speed is how quickly a page loads and becomes usable. Faster pages improve conversion (less friction), reduce bounce, and support better Core Web Vitals. Speed issues are often caused by large images, heavy JavaScript, slow servers, and too many third-party scripts.

Quick wins

  • Optimise images (WebP/AVIF, correct sizing, lazy-load below fold).
  • Reduce JavaScript and delay non-critical third-party tags.
  • Use caching and a CDN for static assets.

More Technical terms

Browse related definitions in the same glossary category.

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Algorithm

A complex system used by search engines to retrieve data and deliver results for a query. Google uses multiple algorithms to rank websites.

Algorithm Update

Changes made to a search engine's ranking algorithms that can impact website visibility and traffic.

AMP (Accelerated Mobile Pages)

A framework that enables ultra-fast loading of mobile pages by simplifying HTML and limiting scripts.

API Quotas

Hard limits on total API usage over a billing period, often tied to pricing tiers.

API Rate Limits

Restrictions on how many API requests can be made within a time period, requiring throttling and retry logic.

Broken Link

A hyperlink that no longer works because the destination page has been deleted or moved. Damages UX and SEO value.

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