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Glossary Term
UX & CRO

Predictive Search

Search functionality that suggests results as users type, improving UX and conversion potential.

Related Service: CRO Services

Predictive search: guiding users to answers faster

Predictive search suggests queries or results as a user types. It can improve UX and conversion by reducing effort and helping users discover relevant options quickly. For ecommerce and large sites, predictive search also increases content discovery.

Best practices

  • Prioritise relevance and speed (fast suggestions, clear labels).
  • Include typo tolerance and synonyms where appropriate.
  • Track clicks and conversions to refine ranking of suggestions.

More UX & CRO terms

Browse related definitions in the same glossary category.

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Responsive Design

A/B Testing

Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.

Above the Fold

The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.

Accessibility

Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.

Adaptive Design

A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.

Call to Action (CTA)

A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.

Chatbot

Automated messaging tool used to assist users, answer questions, or guide them through booking.

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