A W3C project defining global standards for accessible websites, including the WCAG guidelines.
The Web Accessibility Initiative (WAI) is a W3C initiative that develops standards and guidance for making the web accessible. It’s closely associated with WCAG (Web Content Accessibility Guidelines). For businesses, WAI/WCAG guidance helps reduce legal risk and improves usability for everyone.
Browse related definitions in the same glossary category.
A/B Testing
Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.
Above the Fold
The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.
Accessibility
Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.
Adaptive Design
A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.
Call to Action (CTA)
A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.
Chatbot
Automated messaging tool used to assist users, answer questions, or guide them through booking.
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